Have you ever thought about what employees in different departments can learn from one another? Take sales and marketing, for example: They may seem complementary, but oftentimes employees from the two don’t have the time or motivation to figure out what they can do to work together better. Once they do, however, that cross training can pay dividends not only for the company as a whole, but for individual employees too.
Take your company’s products: Your sales people spend day in and day out learning the nuts and bolts so that they in turn can promote them to customers, answer questions, and find bigger audiences to get excited about what you’re offering. If that knowledge could be transferred to marketing, they could use those insights to fine-tune communication plans and strategies to better appeal to new and current audiences. That, in a nutshell, is what a cross training program can do for you.
Want to learn more about how to start one? This graphic can help.
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